In late November, Joey Zwillinger, founder of direct-to-consumer (DTC) natural footwear brand Allbirds, revealed that Amazon launched a near-identical private label trainer. This...
Welcome to the tenth edition of Global Intelligence, Zenith’s quarterly magazine. This edition is quite different from previous ones. Mainly, it’s a lot...
How many times have you quoted a metric plucked from Google Analytics without really knowing what it means? Fear not, you’re not alone....
Since the onset of brands such as Bonobos and Warby Parker, marketers have long-hailed the arrival of the direct-to-consumer (DTC) model in eCommerce...
Given the colossal growth of Amazon in recent years, it is surprising to see a big brand like Nike moving away from it....
Black Friday was introduced into the United Kingdom by Amazon in 2010. Shortly after, it was turbocharged by Asda’s headline-grabbing, in-store frenzy in...
