Thought Leadership

How agencies and brands can build mutually beneficial and highly successful relationships

I had the recent pleasure of joining an agency-brand fireside chat at the latest Programmatic Pioneers virtual event. Titled “Thinking partnership, not service:...

  
Thought Leadership

The angels and demons of personalisation

Benoit Cacheux, Global Chief Digital Officer at Zenith sat down with Sharon Braude, Director of Marketing Technology, Operations & CRM for The Walt...

  
Thought Leadership

Business Intelligence – Video Entertainment

Welcome to the second edition of Zenith’s new Business Intelligence reports, which focus on the advertising, business and consumer behaviour trends shaping particular...

  
Thought Leadership

Rebuilding with Purpose

Brand purpose has never been more vital than right now. Ben Lukawski, Zenith’s Global Chief Strategy Officer, joined a panel at Advertising Week...

  
Thought Leadership

On Thursday, 10 September, the dedicated and volunteer-driven Diversity and Inclusion (D&I) team at Zenith Global went on a journey – as individuals...

  
Thought Leadership

Business Intelligence – Automotive

Welcome to the first edition of Zenith’s new Business Intelligence reports. Each report will focus on a specific business category. We will look...