Thought Leadership

Business Intelligence – Automotive

Welcome to the first edition of Zenith’s new Business Intelligence reports. Each report will focus on a specific business category. We will look...

  
Thought Leadership

Make no mistake. The time for retail media is now.

Stuart Johnston, Global Commerce Director at Zenith, asks: with customers overwhelmingly turning to ecommerce to discover new products, not just purchase – how...

  
Thought Leadership

Marketing in the face of the unbearable lightness of humans online

Jordi Oliva, CEO at Zenith Mexico, believes the world that will emerge from this crisis will be as technological as ever, but more...

  
Thought Leadership

How AI is disrupting the B2B space

Oksana Matviichuk, SVP, B2B Strategy, Zenith USA, is part of the Forbes Agency Council, which is an invitation-only community for executives in successful...

  
Thought Leadership

Will Facebook Shops dethrone Amazon as Commerce King?

Zenith’s Commerce Director Stuart Johnston, in partnership with Publicis Commerce, reviews Facebook’s latest announcement and venture into Commerce.  Last week Facebook announced the...

  
Thought Leadership

Response to ISBA’s Programmatic Supply Chain Transparency Study

On 6th May, 2020, the Incorporated Society of British Advertisers (ISBA) released the “ISBA Programmatic Supply Chain Transparency Study”, an advertiser backed and...