The Journey for “Consumer Privacy Norms” started in 2017 and has been the main driver behind new industry adoption of data regulations, tracking...
Consumers are becoming more vocal about how their data is used and requiring transparency on when it is used by brands and companies....
Various sessions at Commerce Week discussed a shift in consumer behavior after two years of isolated shopping and the importance of “omni.” An...
First-party data, Brand data, CRM data and many more such data terminology is something all marketeers are not just talking about, but also...
Millions of impressions served, but are they resulting in improvement of the brand funnel? That’s a question most advertisers are asking their media...
Digital Economy Companies invest in media to drive growth. As a result, they have relied upon platform attribution, with Multi-Touch Attribution (MTA) playing...
