Thought Leadership

Zenith Digital Unplugged: Being future-ready with Data Clean Rooms

The Journey for “Consumer Privacy Norms” started in 2017 and has been the main driver behind new industry adoption of data regulations, tracking...

  
Thought Leadership

Finding and leveraging First Party Data along with consumer pathway

Consumers are becoming more vocal about how their data is used and requiring transparency on when it is used by brands and companies....

  
Thought Leadership

The State of Shopping

Various sessions at Commerce Week discussed a shift in consumer behavior after two years of isolated shopping and the importance of “omni.” An...

  
Thought Leadership

Why First-Party Data is trending within the marketing community?

First-party data, Brand data, CRM data and many more such data terminology is something all marketeers are not just talking about, but also...

  
Thought Leadership

Pay attention to Attention Planning

Millions of impressions served, but are they resulting in improvement of the brand funnel? That’s a question most advertisers are asking their media...

  
Thought Leadership

Cross channel attribution – way forward for digital economy companies

Digital Economy Companies invest in media to drive growth. As a result, they have relied upon platform attribution, with Multi-Touch Attribution (MTA) playing...