Millions of impressions served, but are they resulting in improvement of the brand funnel? That’s a question most advertisers are asking their media...
Digital Economy Companies invest in media to drive growth. As a result, they have relied upon platform attribution, with Multi-Touch Attribution (MTA) playing...
Gartner predicts that by 2026, 25% of people will spend at least 1 hour a day in the metaverse. The term “Metaverse” took...
With the cookies dying, we’ve all read about Google’s ambition to take a collaborative approach with the AdTech ecosystem to build a more...
Welcome to Business Intelligence – OTC Healthcare, the tenth of Zenith’s Business Intelligence reports, which analyse the advertising, business and consumer behaviour trends...
With the advent of cookie-led demographics or behavioural targeting, their distant cousin in digital advertising, contextual advertising, has been living in the shadows....
