Global Intelligence Issue 9
Zenith has published the ninth edition of Global Intelligence, its quarterly magazine about the transformation of media and communications. As usual it leads with current outlook for the global ad market,...
Read moreRising Market Spotlight
In our new regular feature, the Rising Markets Spotlight, we take a look at up-and-coming media markets that offer opportunities for growth unrivalled by the established ad markets. They may have...
Read moreRising Markets Spotlight – Cambodia
Adspend growth in Cambodia currently stands at around double the average for the Asia Pacific region as a whole. We take a look at prospects for further growth and provide an...
Read moreThe person in personalisation matters and other key themes from Shoptalk 2019
Last week, Cassandra Stevens, Global Commerce Director at Zenith, attended Shoptalk in Las Vegas, the preeminent conference and expo where the entire retail ecosystem comes together to create the future of...
Read moreAdding value with visual, voice and video search
The three Vs – visual, voice, video – are all helping to drive growth in brands’ search investments in a powerful way in 2019 and beyond. They are being deployed to...
Read moreShoppable content: the future of branded video
Brands’ investment in original digital video has nearly doubled over the last three years, and this growth will continue. What began this decade as a US$730m marketplace is now projected to...
Read moreSocial insights: Automotive
Marketing imperatives Brands using Facebook need to invest in promoted posts to ensure their posts are seen, and have the best chance of engaging their fans Instagram is a great way...
Read moreCategory insights: Automotive
Marketing imperatives For auto brands, television is still the most important medium for paid advertising, particularly because new car buyers are heavy viewers Most consideration now takes place online, so brands...
Read moreBrands need to make the most of retailer media
Marketing imperatives Don’t rely solely on Amazon – competition here will only get more intense Make sure you have a clear understanding of your current ‘media’ investment with each retailer, from...
Read moreBrands are now embracing e-commerce ads globally
E-commerce advertising is well established in China, but is only just starting to get going globally. It has the potential to transform the way brands convert customers online, and provide a...
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