Optimedia Shanghai Wins Daphne Group Media Account
In December 2010, Optimedia (Shanghai) beat its competitor MindShare (Shanghai) and won Daphne’s 50 million RMB media planning and buying business....
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Equinox China Wins Media Markt Media Account
Equinox has won Media Markt’s media planning and buying business after a competitive pitch with other 4A media agencies. It is...
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Steve King, ZenithOptimedia Global CEO on CNBC
ZenithOptimedia Global CEO Steve King discusses the latest ZenithOptimedia advertising forecasts with Julia Boorstin on CNBC.
read moreZenithOptimedia Adspend Forecast Update Dec 2010
Steady recovery in global ad expenditure to continue for at least three years. Download SUMMARY After the surprisingly strong 4.9% recovery...
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Cloud Computing – ZenithOptimedia Moxie Interactive Trends video – Nov 2010
This month ZenithOptimedia and Moxie Interactive are looking at Cloud based computing. Emily Knab, Rhiannon Apple, Romulo Cavalcanti, Greg Steen and...
read moreWinning The Loyalty Of Chinese Consumers
ZenithOptimedia 2010 ROI Seminar Publishes Breakthrough Research Report. Download (Nov 2010, Shanghai) The 3rd annual ZenithOptimedia ROI Seminar, a significant event...
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Zed Digital / Performics discuss implications of Google Instant Search
Google have implemented Instant Search. Zed Digital International Director, Richard Taylor, interviews Zed Digital Head of Paid Search, Carlos Ramos and...
read moreZenithOptimedia Moxie Interactive Trends video – October – Apps
This month the ZenithOptimedia Moxie Trends video looks at Apps. Mobile apps, Facebook apps, robot apps and more! Rhiannon Apple, Emily...
read moreLatest ZenithOptimedia Adspend forecasts – Mid-year surge pushes global ad market to 4.8% growth this year
• We have upgraded our forecasts for all regions in 2010. • Our forecasts for 2011 have increased from 4.5% to...
read moreZenithOptimedia Adspend Forecast Update Oct 2010
Mid-year surge pushes global ad market to 4.8% growth this year. Download SUMMARY The advertising recovery has continued to surprise on...
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