Smartphones and tablets are increasing user interaction with ads, according to a recent study by the Internet Advertising Bureau (IAB).
Almost half (47%) of tablet owners and a quarter of smartphone users interact with ads at least once per week, with the vast majority likely to take action (89% and 80% respectively).
Actions included receiving a coupon (51%), researching a product (49%) and making a purchase (46%).
Those ads which are more detailed, including information such as location, a product search facility, or from users’ favourite brands, were more likely to encourage interaction.
Click here for the full article: MediaTel: Newsline: Mobile devices are crucial to brand interaction.
