The battle to capture hearts and dollars in the mobile space has played out around the globe, helping contribute to significant ad spend growth by the Telecommunications industry in Q1 2012. According to Nielsen’s quarterly Global AdView Pulse report, Telecommunications companies invested 7.8 percent more in advertising at the beginning of this year than last year. Telecom was second only to Distribution in terms of year-over-year growth (10.8%).
Click here for the full article: Telecom Grows Global Ad Spend, Durables & Services Decline | Nielsen Wire.
