While remaining cautious about the year ahead, The New York Times Company reported strong first-quarter earnings on Thursday.
Digital ad revenues in the first quarter increased 2.2% from $37 million in 2013 to $37.8 million, this year. “2014 has got off to a good start,” Mark Thompson, New York Times Co. president and CEO, told analysts on a Thursday earnings call.
Among other bright spots, Thompson cited the “very successful launch of our native ad product.” Without offering specifics, Thompson said he expected the controversial initiative to provide “meaningful” revenue results going forward.
Read the full story at MediaPost Publications ‘NYT’ Registers Uptick In Digital Revs And Subscriptions, Native Ads Launched 04/25/2014.
