FDA Regulations on E-Cigs Do Not Include Ban on Advertising – Advertising Age

The Food and Drug Administration is not going to stand in Madison Avenue’s way when it comes to the marketing of e-cigarettes.

That was the message the FDA sent Thursday, when after four years of deliberation the agency proposed assuming regulatory control of the $2 billion e-cigarette industry. It described only a handful of new rules it would enforce, regulations that analysts said will have little effect on the industry’s trajectory — including the marketing dollars pouring into e-cigs.

via FDA Regulations on E-Cigs Do Not Include Ban on Advertising | Media – Advertising Age.