Jonathan Barnard Head of Forecasting
Want to catch up with what happened in the digital world this week? Our weekly cheat sheet will fill you in on everything you missed while you were scrambling to meet deadlines...
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Jonathan Barnard Head of Forecasting
Facebook is launching Facebook Ad Exchange (FXB) a real-time ad exchange similar to those already employed by Google and Yahoo. The system allows marketers to bid in real time to buy...
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Jonathan Barnard Head of Forecasting
Google has released a video of Google Glass, its vision for a wearable computer, making its fashion debut on the catwalk at designer Diane Von Furstenberg’s (DVF) New York Fashion Week...
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Jonathan Barnard Head of Forecasting
Tally up the ad spending by candy companies in October ($105 million) and by perfume and cologne makers from Thanksgiving to Christmas ($225 million) and you arrive at the per-month spending...
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Jonathan Barnard Head of Forecasting
We are familiar with the contention that digital pennies cannot compensate for the loss of print pounds. In other words, online advertising revenue will never provide enough to fund traditional newspaper...
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Jonathan Barnard Head of Forecasting
For the dominant social networks, the pressure is on. Facebook’s IPO cast a harsh light on its ad business, which isn’t growing as fast as Wall Street had hoped. Twitter, on...
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Jonathan Barnard Head of Forecasting
According to the latest Nielsen Cross-Platform Report, Americans spend nearly 35 hours per week watching video across screens, and close to another five hours using the Internet on a computer. Consumers...
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Jonathan Barnard Head of Forecasting
Microsoft is trying a new marketing gambit to get consumers to use its Bing search engine: A blind taste test. The campaign, called Bing It On, asks users to compare any five...
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Jonathan Barnard Head of Forecasting
At Ad Age’s Shanghai conference, speakers from Volkswagen, Starbucks, Unilever, Lee Jeans, Yves Rocher, Tiffany & Co., Philips as well as Chinese brands Herborist and TCL shared their strategies for growth...
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Jonathan Barnard Head of Forecasting
Most people don’t hear the name “Leighton Meester” and think “jewelry,” but there’s a strong correlation between the Gossip Girl star and consumers who are in the market for some bling....
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