Tally up the ad spending by candy companies in October ($105 million) and by perfume and cologne makers from Thanksgiving to Christmas ($225 million) and you arrive at the per-month spending for another momentous fall sales event: Election Day.
For broadcasters in swing-state markets expecting a share of that $330 million in presidential TV advertising in September or October, the election season amounts to every happy holiday bundled together.
Read the rest at Why Political Ad Spend Is Right Up There With Candy, Cologne | Campaign Trail – Advertising Age.
