Facebook is launching Facebook Ad Exchange (FXB) a real-time ad exchange similar to those already employed by Google and Yahoo.
The system allows marketers to bid in real time to buy ad impressions on the social networking site and deliver their ads to users based on their immediate web-browsing habits, or linked to current events such as sports results. So if you look at a lot of condom ads you can expect one when you tune into Facebook.
Read the full story at Will new FXB ad exchange be the revenue winner Facebook is searching for? | MAA.
