Microsoft is trying a new marketing gambit to get consumers to use its Bing search engine: A blind taste test.
The campaign, called Bing It On, asks users to compare any five search results for Bing and Google side-by-side without knowing which is which, and pick out the results that are the most relevant. Users can do this using BingItOn.com and then find out whether they really prefer Google or Bing. It’s basically the online equivalent of the Pepsi Challenge.
via Microsoft Asks Consumers to Compare Bing to Google Via a Pepsi Challenge.
