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ArchiveJonathan Barnard

JonathanBarnard2015 Jonathan Barnard Head of Forecasting
news | 18th August 2014

Auto & Personal Care Brands Are Most Engaged on WeChat – L2

L2’s upcoming Intelligence Report: Social Platform Study 2014 finds that brands post on average three times a week on WeChat, and each post can generates an average of 1,800 views and...

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JonathanBarnard2015 Jonathan Barnard Head of Forecasting
news | 18th August 2014

Why the Sports Market Must Play the Long Game – Advertising Age

This year’s FIFA World Cup Finals feels like an event that doesn’t happen often enough, which is perhaps why it generates such fervid sports enthusiasm every four years, with crowds gathering...

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JonathanBarnard2015 Jonathan Barnard Head of Forecasting
news | 28th July 2014

China Search: It’s All About Mobile – L2

In this new video Maureen Mullen speaks about how the search landscape in China is different than in other countries. Google publicly pulled out of China in 2010, making way for...

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JonathanBarnard2015 Jonathan Barnard Head of Forecasting
news | 28th July 2014

TV-like ad buying continues to dominate for online video – MediaTel

Almost all online video advertisers are buying their ads in a TV-like way, Videology’s latest findings on the UK video advertising market has revealed. According to the analysis, which is based...

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JonathanBarnard2015 Jonathan Barnard Head of Forecasting
news | 25th July 2014

Desktop Media Consumption Declines – L2

In 2013, live television viewing in the U.S. dipped to the lowest levels since 2009. Nielsen reported that Americans watched 133:49 hours of live television per month, a 2% year on...

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JonathanBarnard2015 Jonathan Barnard Head of Forecasting
news | 25th July 2014

Facebook Begins Reducing Number Of Ads: Boosts Price, Performance – MediaPost

LOS ANGELES — In a move that is reminiscent of AOL’s “Project Devil” initiative a couple of years ago, Facebook is embarking on a push to reduce the overall ad clutter...

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JonathanBarnard2015 Jonathan Barnard Head of Forecasting
news | 25th July 2014

BSkyB secures £4.9bn for Sky Europe deal – Brand Republic News

BSkyB has secured a £4.9 billion deal to takeover Sky Italia and Sky Deutschland, to create Sky Europe. Sky will pay £2.45 billion for Sky Italia,  £2.07 billion of which will...

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JonathanBarnard2015 Jonathan Barnard Head of Forecasting
news | 24th July 2014

Mail Online sees ad revenue jump 43% offsetting print decline – The Drum

The Mail Online has seen its ad revenues soar by almost 50 per cent, scooping up the falling revenues at print publications Daily Mail and Mail on Sunday, which declined by...

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JonathanBarnard2015 Jonathan Barnard Head of Forecasting
news | 24th July 2014

Facebook Q2 profits rocket to $791m thanks to surge in mobile revenues – Brand Republic News

Facebook has reported a year-on-year profit hike of 138% to $791m £464m in its second quarter, driven by a 67% surge in ad revenues to $2.68bn, with 62% of that accounted...

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JonathanBarnard2015 Jonathan Barnard Head of Forecasting
news | 18th July 2014

Google reports $16bn profits as Q2 results announced, but CPC falls over year – The Drum

Google has reported consolidated revenues of $15.96bn for the quarter ended 30 June 2014, an increase of 22 per cent compared to the second quarter of 2013. The search giant reported...

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