Almost all online video advertisers are buying their ads in a TV-like way, Videology’s latest findings on the UK video advertising market has revealed.
According to the analysis, which is based on 852 million impressions delivered via Videology’s platform between 1 April and 30 June this year, 96% of advertisers bought video ads in a guaranteed way, with just 4% using the cost per action model.
While 30-second ads remain the most popular, retaining a 66% share, 20-second ads increased their share by 30% quarter on quarter.
Read the full story at MediaTel: Newsline: TV-like ad buying continues to dominate for online video.
