Facebook has reported a year-on-year profit hike of 138% to $791m £464m in its second quarter, driven by a 67% surge in ad revenues to $2.68bn, with 62% of that accounted for by mobile advertising.
The rise in mobile advertising revenue is particularly impressive as the platform accounted for very little revenue in 2012.
Facebook said it has more than 1.5m active advertisers, and credited blue-chip deals such as that with Procter & Gamble for the launch of the Gillette Vector 3 razor in India.
In line with its revenue growth, Facebook claimed its user numbers are also on the rise. In the three-month period, the average number of daily users was up 19% year on year to 829m, with monthly users up 14% to 1.32bn and monthly users on mobile up 31% to 1.07bn.
Read the full story at Facebook Q2 profits rocket to $791m thanks to surge in mobile revenues – Brand Republic News.
