Vivaki and Tencent form partnership in the field of DMP
Vivaki and Tencent have announced a partnership that will make Vivaki one of the first partners of Tencent in the field of DMP. The agreement will allow Vivaki and Tencent to...
Read moreOnline video to lead 4.4% growth in global adspend in 2015
According to ZenithOptimedia’s new Advertising Expenditure Forecasts, global adspend will grow 4.4% to reach US$544bn in 2015, and will accelerate to 5.3% growth in 2016, boosted by the 2016 Summer Olympics...
Read moreZenithOptimedia launches new global media network
Blue 449 takes innovative, ‘Open Source’ approach to communications ZenithOptimedia has launched a new global media network to drive business growth and further develop new and innovative approaches to communications. Called...
Read moreZenithOptimedia takes Zombies to Advertising Week Europe!
ZenithOptimedia will take to the stage at Advertising Week Europe joined by members of the cast from The Generation of Z: Apocalypse, which opens in London in April. The 75-minute show...
Read moreNewcast Beijing wins Huawei Device’s social media account
Newcast Beijing, the branded content and social arm of ZenithOptimedia has been appointed the social agency for Huawei Device Co., Ltd. after an intensive seven-way pitch. Huawei is the world’s third...
Read moreZenithOptimedia appoints Joni Ngai as Performics China MD
Joni Ngai has joined Performics, the performance marketing specialist of ZenithOptimedia recently. In her new role, she has been tasked to accelerate growth for the business, through diversification of existing client...
Read moreA winter World Cup 2022 could add £12 million to UK TV ad market
A FIFA taskforce has proposed that the 2022 World Cup in Qatar should take place in November and December, instead of the usual months of June and July. This would disrupt...
Read moreBrands set to drive consumer engagement through personalisation
Global trends report predicts brands using new technologies to enhance consumer experiences Brands will increasingly embrace new technologies to help them create powerful, personalised experiences for consumers. This is the...
Read morePerformics Named a Top 30 Global Digital Agency Network in RECMA’s The DARD
A new agency evaluation study published by RECMA revealed Performics as a Top 30 global digital agency network. Performics, ZenithOptimedia’s performance marketing network, ranked 19th overall in RECMA’s 4th edition of the evaluation,...
Read morePress and content agency Relaxnews joins ZenithOptimedia
Publicis Groupe and Relaxnews today announced the start of exclusive negotiations in view of the acquisition of Relaxnews for a consideration of approximately 15 million euro, corresponding to a price of 9.58 euro...
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