ZenithOptimedia takes Zombies to Advertising Week Europe!

ZenithOptimedia will take to the stage at Advertising Week Europe joined by members of the cast from The Generation of Z: Apocalypse, which opens in London in April. The 75-minute show gives the audience the opportunity to interact with the characters and influence the plot – it’s highly immersive experience that shows just what is possible when you really understand your audience. In the session at Advertising Week Europe, ZenithOptimedia will look at why consumer experience is becoming the real battleground for brands, with successful communications planning now requiring a better understanding of the consumer journey and true focus on the creation of powerful consumer experiences. The audience will then hear from one the founders of The Generation Z Apocalypse, who will share how they created the show and how they worked with audiences to produce something truly valuable and authentic.

This session is not for the faint-hearted.

Nathan Flowers

Charlie McDermott