For issue 2 of Global Intelligence we reviewed four different start-ups that boost engagement with online content, making it easy to deploy novel campaigns that make use of emerging platforms and technologies.
CREATING PERSONALISED VIDEOS – IDOMOO
Idomoo allows brands to create personalised videos for consumers in any email, social or web campaign. Using CRM data or social log-ins, advertisers can instantly create millions of videos that adapt the audio, messaging, and video clips to fit the information known about each individual. Personalised videos can increase consumer loyalty and the ROI of marketing efforts.
CONTENT MARKETING VIA MICRO-INFLUENCERS – INDAHASH
IndaHash is an automated platform that enables brands to reach millions of digital influencers on Instagram, Snapchat and Facebook instantly. Micro-influencers answer specific briefs to deliver native reach and engagement on social media. The data, copyrights, and moderation of the user-generated content are all covered by the IndaHash service team. Indahash makes content marketing easy to scale and deliver against advertising objectives.
REACHING THE PODCAST AUDIENCE – AUDIOBOOM
AudioBoom allows podcasters to host, distribute and monetise their audio. Podcast listeners actively choose their own content, making them an extremely captive audience. Advertisers can reach dedicated listeners and deliver their brand message through dynamic ad insertions, and endorsements from the top talent in podcasting. AudioBoom can facilitate everything from live reads to bespoke podcast series for brands through their talent, publisher network and technology.
CUTTING-EDGE BRAND EXPERIENCES – VISYON
Visyon is an award-winning digital services company that provides immersive experiences through emerging technologies and content generation. Visyon deliver engaging and future-facing consumer experiences through holograms, Virtual Reality, Augmented Reality, event installations, and 360 degree videos. Their team of creative and technology experts are available to deliver brand-service projects that push the boundaries of consumer engagement.
To download the full second issue of Global Intelligence please click here.
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