Key trends from CES

CES may be over, but the technology and innovation showcased in Las Vegas will keep our industry buzzing throughout the year. At Zenith, we believe in creating seamless experiences that drive ROI. Technology is undoubtedly enhancing these experiences, so it’s imperative that brands understand how it delivers growth – for their customers and their business.

To summarise the week, working with our friends at Digitas, we identified three key trends that will help optimise how we speak to consumers:

• Technology is increasingly implicit vs. explicit; improving our quality of life “in the background.”
• The provenance and ethics of technology is now an important consideration when selecting a brand.
• AI has shifted from a buzz word to a fundamental enabler of personalised consumer experiences.