The 2025 Consumer Electronics Show (CES) unveiled a transformative wave of AI innovation across every facet of consumer technology. From hyper-personalised devices to new interaction models, AI has evolved from being...
Read moreZenith’s unique TikTok Approach Zenith MENA has forged a robust and synergistic partnership with TikTok, transcending into a strong and collaborative relationship. Our relationship not only draws on TikTok’s valuable insights...
Read moreTo celebrate International Women’s Day, Zenith International launched its latest mentoring program: Empowering Female Leaders. This initiative offers a wealth of benefits, including guidance and support, networking opportunities, increased confidence, accountability,...
Read moreMath and art, analytics and creativity, statistics and storytelling—these are often seen as disjointed sets. However, the most effective marketing campaigns are created at their intersection, unified by a core insight....
Read moreCorporate Social Responsibility (CSR) is a company’s commitment to operating ethically and responsibly, going beyond its core business functions to contribute positively to society. A CSR program is commonly supported by...
Read moreIf 2023 was hailed as the Year of Wonder, then 2024 is shaping up to be the epoch of Plan AI. We are on the cusp of an AI revolution that...
Read morePublicis Groupe’s climate targets have been validated by SBTi (Science Based Targets Initiative) and outline a trajectory to reduce carbon emissions 50% by 2030 and further to 90% by 2040. As...
Read moreIt’s no secret in the last decade, the podcast ecosystem has experienced a complete transformation. Once a singular format reserved for conversations primarily around technology and geek culture, it is now...
Read moreWe’ve all seen the headlines day in and out – AI is here, and it is going to change everything: the ways we work; the output and efficiencies of what we...
Read moreThe launch of ChatGPT has fueled countless conversations around the advancements in AI and Search AI. My inbox is inundated with articles such as “Generative AI’s Breakout Year” and “Managing Creativity...
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