Zenith has published the sixth edition of Global Intelligence, its quarterly magazine about the transformation of media and communications.
This edition leads with current outlook for the global ad market, taken from Zenith’s latest quarterly advertising forecasts, and tracks the evolution of the big digital platforms. It then provides essential information and advice for marketers seeking to understand the latest developments in advertising and communications, including:
- Mobile tech changing the world, but traditional media are still vital
- Adspend growth in Asia Pacific
- How closing the sales and marketing gap can maximise eCommerce opportunities
- Marketing imperatives for building trust in an age of zero interface
- How search is a goldmine of behavioural insights
- Voice and smartphones are changing the search experience
- Category insights, focusing on technology