Zenith has published the eighth edition of Global Intelligence, its quarterly magazine about the transformation of media and communications.
As usual it leads with current outlook for the global ad market, taken from Zenith’s latest quarterly advertising forecasts, and tracks the evolution of the big digital platforms. It then shares insights into the transformation of media and communications from across the global Zenith network and the Publicis Media practices, including:
Global adspend continues to grow, as fast-growing markets in Central & Eastern Europe, Asia Pacific and Latin America play an ever more important...
Online video and paid search are driving the growth in global adspend, as advertisers focus on personalised and targeted communications. Advertisers are increasing...
After several years of decline, Singapore’s ad market is forecast to pick up speed over the next few years. The economy grew better...
E-commerce advertising is well established in China, but is only just starting to get going globally. It has the potential to transform the...
Marketing imperatives Don’t rely solely on Amazon – competition here will only get more intense Make sure you have a clear understanding of...
Marketing imperatives For auto brands, television is still the most important medium for paid advertising, particularly because new car buyers are heavy viewers...
Marketing imperatives Brands using Facebook need to invest in promoted posts to ensure their posts are seen, and have the best chance of...
Brands’ investment in original digital video has nearly doubled over the last three years, and this growth will continue. What began this decade...
The three Vs – visual, voice, video – are all helping to drive growth in brands’ search investments in a powerful way in...
