Internet display drives global adspend growth
Last week we our third quarterly Advertising Expenditure Forecasts report of 2018. We now forecast 4.5% growth for the global ad market this year, and 4.2% growth in 2019 and 2020....
Read moreFive Commerce Imperatives for Marketers
Changes in customer shopping behaviours are creating an opportunity for brands to redesign their approach to customer communications. Across multiple categories e-commerce is the main driver growth and all brand functions...
Read moreNew Perspectives: GDPR’s impact on big data and personalisation at scale
The long awaited General Data Protection Regulation (GDPR), passed by the European Parliament, has been in effect for a few months now and it presents a pivotal moment in our modern-day...
Read moreProgrammatic opens up new paths to growth
Over two thirds of online display advertising across the globe will be traded programmatically within 12 months. In the most advanced markets, that figure will rise to 90%. The growth of precision marketing has...
Read moreVoice and smartphones are changing the search experience
New technologies are changing the ways brands should approach search. The growing use of voice assistants means brands should place greater priority on being ranked first for the most important key...
Read moreSearch is a goldmine of behavioural insights
You can tell a lot about someone from their search history. We turn to search engines for simple directions, suggestions for what to buy, and answers to burning personal questions. What we search for...
Read moreBuilding trust in an age of zero interface
Voice represents the logical next step in the evolution of how we interact with information. It’s more natural than using a touchpad or keyboard, takes less brain power, and creates even more opportunity for...
Read moreIn focus: Technology
Technology is reshaping the world, and fundamentally changing the relationship between brands and consumers. With constant development of new products and services, technology companies need to create rapid and wide awareness...
Read moreStart-up watch
In this quarter’s Start-up watch, we look at four start-ups that help brands personalise their products for individual consumers. Scentbird Scentbird is a subscription service that delivers luxury and hard-to-find fragrances to its...
Read moreAdspend in the Czech Republic
The Czech Republic has a relatively well-developed ad market, with per-capita adspend nearly three times higher than the Central & Eastern European average. Television is the biggest medium,but internet advertising is...
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