Experience on demand

From token service to built-in ‘immediate’ service   Predictions for 2017 The experience economy was the big headline in most 2017 trend reports. This refers to consumers’ growing appetite for experiences...

Insight child post 5

Insight child post 4

Insight child post 3

Insight child post 2

Insight child post 1

New Perspectives: Programmatic opens up new paths to growth

According to Zenith’s Programmatic Marketing Forecasts, over two-thirds of display advertising globally will be traded programmatically within 12 months. In the most advanced markets, that figure will rise to 90%. The...

The Voice

From ‘simple skills’ to ‘seamless interaction’ Predictions for 2017 Voice is the next big step in computing, after the transition from desktop to smartphone. Developments in machine learning and natural-language processing...

Shop as you view

From static content-shopping to live-stream retail Predictions for 2017 The ways in which we shop have changed dramatically, and many trend reports predicted that ‘shoppable content’ would take off in 2017....

New Perspectives: Snapchat – a year on after its IPO

Snapchat has just celebrated its first anniversary as a public company. Like any public company, they have faced deep scrutiny on their business performance and their ability to be a viable...