Digital platforms are continually introducing new formats, and retiring old ones, in their pursuit of maximum effectiveness (and revenue). This innovation is the driving force behind the current growth in global...
Read moreThe global ad market is growing steadily, and despite disappointing performances in a few markets it is adding more than US$20bn a year. Half of this growth is coming from just...
Read moreIn October 2016, marketing guru Gina Pell coined the term Perennials: “Because age ain’t nothin’ but a number”. Her argument is that the days of targeting media and products at people...
Read moreFor this edition of Global Intelligence magazine we looked at four e-commerce businesses helping big brands to experiment with entirely new ways to sell online Duel Brands that use poor-quality product...
Read moreIn this extract from the fourth edition of our Global Intelligence magazine we look at the regions where adspend is growing fastest – and where it’s struggling We regularly examine...
Read moreA new hope for QR Codes? We talk a lot about “online” as if it’s still 2005. People today don’t go online. We don’t plug in modems or dial up. We...
Read moreEver wanted to know how well you truly know your customers? Salesforce, the world’s leading CRM software and cloud computing company, recently announced it has partnered with Google. Through an integration...
Read moreMuch is made every year of Black Friday, but this is nothing compared to China’s Single’s Day, which took place last Saturday and is now the world’s largest retail event. With billions of...
Read moreWeb Summit has become one of the world’s largest technology conferences. When it started in 2010, there were just 400 attendees. This week nearly 60,000 people descended on Lisbon the Web...
Read moreI’m going to stick my neck out. Brand owners and strategists can turn complexity into advantage by putting consumer journey or, probably more accurately, consumer experience planning at the very heart...
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