Google announced numerous changes to YouTube advertising, and is considered the most important updates since the origin of the most popular online video platform. The objective is to clean up its content, in order...
Read moreFrom ‘basic applications’ to ‘dynamic applications’ Predictions for 2017 This has been a seminal year for artificial intelligence (AI), with much of the media hype – and consequent ‘replacement anxiety’ which...
Read moreFrom Gen Z to perennial marketing Predictions for 2017 Targeting is crucial in identifying new sources of business growth. The twenty-something demographic is always in the spotlight as they represent the...
Read moreFrom dissatisfaction to social protest. Predictions for 2017 Another theme that dominated 2017 news was the rise of populism. We saw the nationalist and populist discourse starting in the UK’s Brexit...
Read moreFrom fake news to news clean-up. Predictions for 2017 The concept of post-truth has been in existence for decades, but there was a huge spike in fake and fabricated news in...
Read moreFrom ‘secure collaboration’ to ‘total trust and transparency’ Predictions for 2017 Trust has always been the central challenge of human collaboration at scale. As trust in governments and corporations decline, people...
Read moreThis year the theme for Davos was “Creating A Shared Future in A Fractured World” and like every year was filled with hundreds of official panels, scores of semi-official breakfasts, lunch, dinner and...
Read moreMark Zuckerberg recently announced positive changes to the algorithm driving the content that we see on our Facebook newsfeed. A number of factors from the potential influence of Facebook on political...
Read moreAfter I eagerly purchased Echo when it was first launched, it sat unused, attracting dust and guilt for several months. Each and every week, I’m emailed by Amazon to remind me...
Read moreThe use of AI techniques is now a reality in the media industry, and will soon become a necessity. Here we look at how AI can be used to tailor content,...
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