Business Intelligence – Automotive
Welcome to the first edition of Zenith’s new Business Intelligence reports. Each report will focus on a specific business category. We will look at the main trends in advertising in that...
Read moreMake no mistake. The time for retail media is now.
Stuart Johnston, Global Commerce Director at Zenith, asks: with customers overwhelmingly turning to ecommerce to discover new products, not just purchase – how can brands ensure they are visible at the...
Read moreMarketing in the face of the unbearable lightness of humans online
Jordi Oliva, CEO at Zenith Mexico, believes the world that will emerge from this crisis will be as technological as ever, but more humane than ever. His article originally ran on...
Read moreHow AI is disrupting the B2B space
Oksana Matviichuk, SVP, B2B Strategy, Zenith USA, is part of the Forbes Agency Council, which is an invitation-only community for executives in successful public relations, media, strategy, creative and advertising agencies....
Read moreWill Facebook Shops dethrone Amazon as Commerce King?
Zenith’s Commerce Director Stuart Johnston, in partnership with Publicis Commerce, reviews Facebook’s latest announcement and venture into Commerce. Last week Facebook announced the arrival of Facebook Shops, a brand new e-commerce...
Read moreResponse to ISBA’s Programmatic Supply Chain Transparency Study
On 6th May, 2020, the Incorporated Society of British Advertisers (ISBA) released the “ISBA Programmatic Supply Chain Transparency Study”, an advertiser backed and funded audit and publication, with support of the...
Read moreHow To Make A Marketing Report More Useful: 12 Crucial Snippets Of Information
Oksana Matviichuk, SVP, B2B Strategy, Zenith USA is part of the Forbes Agency Council, which is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Oksana,...
Read moreDeciding What Marketing Trends To Adopt: 12 Key Criteria
Oksana Matviichuk, SVP, B2B Strategy, Zenith USA is part of the Forbes Agency Council, which is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies....
Read moreNike & Amazon is over. Enter stage right: Zalando.
When news broke at the tail end of 2019 that Nike was controversially ceasing its direct-sale agreement with Amazon, it raised a few eyebrows. Despite Nike’s undeniable brand awareness and loyalty,...
Read moreHow To Define B2B Success In 2020
With 2020 arriving, we as a field need to start moving toward new ways and strategies to approach the B2B market. As the market evolves, I believe these B2B strategies will...
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