News – Zenith

17th October 2016

Zenith Global Intelligence: growth in the US, Europe and Asia boosts global ad market

Demand for media is rising in North America, Western Europe and Asia Pacific, so be on the look-out for media inflation....

12th October 2016

As the global leader in global advertising forecasting, Zenith has launched a new magazine product to provide marketers with an...

22nd September 2016

Following a competitive pitch, Zenith (part of Publicis Groupe) has been appointed as global media agency for Edrington’s Regional Power Brands,...

16th September 2016

Zenith to Lead the Assignment Spanning New Coty Portfolio* Coty has appointed Publicis Media as its lead media agency globally. Publicis...

12th September 2016

Global advertising expenditure will grow 4.4% this year to reach US$539bn, ahead of the 4.1% previously forecast in June, according to...

11th August 2016

The amount of time people around the world devote to using mobile internet will increase by 27.7% this year, driving a...

11th August 2016

Mobile devices will overtake ‘fixed devices’ to become the main platform for viewing online video, according to Zenith’s Online Video Forecasts...

11th August 2016

Mobile will overtake desktop to become the primary internet advertising medium in 2017, a year earlier than previously forecast. According to...

8th June 2016

Leaving the European Union could cost the UK £70m in adspend growth each year – a total of £1bn by 2030...

18th April 2016

Nomad Foods Europe has appointed Zenith, part of Publicis Media, to manage its European media communications business – both offline and...