Singapore Airlines appoints ZenithOptimedia Group as global media agency of record
Singapore Airlines has appointed ZenithOptimedia Group, as agency of record to manage its global media communications business both offline and online....
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Mobile web access to surpass all other devices combined by 2018
Young people across the world’s largest advertising markets will spend more time accessing the internet via mobile than via all other...
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Mobile advertising to overtake newspapers in 2016
Mobile internet advertising will overtake newspaper advertising next year, accounting for 12.4% of global adspend while newspapers account for 11.9%, according...
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Kristina Jonathan Joins Moxie as EVP of Strategy
Moxie, a modern marketing solutions agency, formally announced today that Kristina Jonathan has joined its team as Executive Vice President (EVP) of Strategy....
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Moxie Announces Leadership Change
Moxie, a full-service digital agency that is owned by ZenithOptimedia and is part of Publicis Groupe SA, announced today that Sean...
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ZenithOptimedia Canada Unveils New Leadership Structure
Toronto, Canada – August 4, 2015 – ZenithOptimedia Canada unveils a new management lead as CEO Frank Friedman returns to ZenithOptimedia...
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Mobile to drive 19.8% increase in online video consumption in 2016
The average amount of time people will spend consuming online video each day will increase by 23.3% in 2015 and by...
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Coty appoints ZenithOptimedia Group as global media agency of record
Global beauty leader Coty has appointed ZenithOptimedia Group, part of Publicis Groupe, as agency of record to manage its global media...
read moreInternet will be biggest medium in third of global ad market by 2017
According to ZenithOptimedia’s new Advertising Expenditure Forecasts, in 2017 the internet will be the biggest advertising medium in 12 key markets,...
read moreThe Creative Universe
We live in a complex natural world. However, this complexity often masks an underlying simplicity of scientific principles that makes sense...
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