Global adspend to accelerate in 2016 despite economic headwinds
The global ad market is on course for 4.6% growth this year, up from 3.9% growth last year, according to ZenithOptimedia’s...
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Publicis Media Unfolds Its Global Organisation
Publicis Media Unfolds Its Organisation Powered by Four Global Brands— Starcom, Zenith, Mediavest | Spark, and Optimedia | Blue 449 Appointments...
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ZenithOptimedia launches Blue 449 in Hong Kong
Blue 449, part of the ZenithOptimedia group, has opened its ninth network office with the launch of the agency in Hong...
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Blue 449 launches first network office in the Middle East
Blue 449, part of the ZenithOptimedia group, has opened its eighth network office with the launch of the agency in the...
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Blue 449 global rollout increases pace with agency launch in Spain
Blue 449, part of the ZenithOptimedia Group, has opened its seventh network office with the launch of the agency in Spain....
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CES 2016: Technology is enabling a super-connected consumer journey
Advances in data-driven technology are creating the foundations for a super-connected consumer journey, offering marketers new opportunities to create powerful, seamlessly...
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ZenithOptimedia’s 2016 Trends: Empowering the Mobile Consumer
ZenithOptimedia has unveiled 10 trends that show how technology will enable consumers to become increasingly mobile in their behaviour, presenting new...
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ZenithOptimedia creates new Worldwide client leadership team
ZenithOptimedia has created a new Worldwide client leadership team as part of the network’s programme to drive business growth and enhance...
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Global rollout of Blue 449 continues with launch of Belgium agency
Blue 449, part of the ZenithOptimedia Group, has opened its sixth network office with the launch of the agency in Belgium....
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Global mobile advertising expenditure to overtake desktop in 2018
In 2018 mobile advertising will overtake desktop and account for 50.2% of all internet advertising, according to ZenithOptimedia’s new Advertising Expenditure...
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