News – Zenith

Blue 449 opens fifth network office with launch in Germany

Blue 449, part of the ZenithOptimedia group, has opened its fifth network office with the launch of the agency in Germany....

PUBLICIS GROUPE ACQUIRES MATCH MEDIA IN AUSTRALIA

Publicis Groupe announced the acquisition of Match Media, Australia’s leading independent media agency. Match Media will be part of ZenithOptimedia Group’s newly...

Marco Dörper promoted to Managing Director of Optimedia Düsseldorf

Marco Dörper, 49, is the new Managing Director of the Düsseldorf-based media agency Optimedia, with immediate effect. Dörper has spent the...

Internet use to drive 1.4% increase in media consumption in 2015

People around the world will spend more than eight hours a day consuming media this year. According to the Media Consumption...

Global rollout of Blue 449 continues with launch of Italy agency

Blue 449, part of the ZenithOptimedia Group, has opened its third network office with the launch of the agency in Italy....

ZenithOptimedia acquires Czech & Slovak performance agency B2B Group

Global media communications group ZenithOptimedia, a part of Publicis Groupe, announced today the acquisition of Czech-Slovak performance marketing agency B2B Group....

Google strengthens its position as world’s largest media owner

Facebook is the fastest-growing media owner in ZenithOptimedia’s global top 30 Google’s dominance as the world’s largest media owner has increased,...

Google strengthens its position as world’s largest media owner

Facebook is the fastest-growing media owner in ZenithOptimedia’s global top 30 Google’s dominance as the world’s largest media owner has increased,...

Vivaki and Tencent form partnership in the field of DMP

Vivaki and Tencent have announced a partnership that will make Vivaki one of the first partners of Tencent in the field...

Online video to lead 4.4% growth in global adspend in 2015

According to ZenithOptimedia’s new Advertising Expenditure Forecasts, global adspend will grow 4.4% to reach US$544bn in 2015, and will accelerate to...