Optimedia Shanghai wins Yabao’s media account
Optimedia Shanghai has won the traditional and digital media planning business for Yabao Pharmaceutical Group after a two-month pitch process. Yabao...
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Performics wins GKL online media budget
Following an invitation to tender, Dusseldorf digital agency Performics has won the annual seven-figure online budget for the national GKL lottery...
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Zenith Shanghai to be Supor’s media partner
Zenith Shanghai has won the assignment for traditional and digital media planning for Supor. The Chinese cookware brand owned by French...
read moreOptimedia Beijing Wins CP Egg’s Media Account
Optimedia Beijing has won the media planning and buying business for Beijing CP Egg Industry Co., Ltd. after a pitch process....
read moreOptimedia Beijing wins 20th Century Fox media account
Optimedia Beijing has won 20th Century Fox’s media planning and buying business, joining an alumni of global ZenithOptimedia markets (US, Canada, Singapore,...
read moreUnderstanding consumer happiness is critical to brand engagement
Global study reveals Millennials’ profoundly different approach to achieving happiness Young people have a fundamentally different approach to achieving happiness...
read moreGlobal adspend to grow by 5% in 2015 and by 6% in 2016
Mobile advertising, social media and programmatic buying to drive 17% growth in digital in 2015 According to ZenithOptimedia’s new Advertising Expenditure...
read moreGlobal adspend to grow by 5% in 2015 and by 6% in 2016
Mobile advertising, social media and programmatic buying to drive 17% growth in digital in 2015 According to ZenithOptimedia’s new Advertising Expenditure...
read moreZenithOptimedia Philippines names Jennifer Santos Chief Executive Officer
ZenithOptimedia today announced the appointment of Jennifer Santos as Chief Executive Officer, the Philippines. She will be responsible for the running...
read moreZenithOptimedia win expands relationship with Molson Coors
ZenithOptimedia has been retained by Molson Coors to handle its UK media planning and buying account. ZenithOptimedia has held the account...
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