News – Zenith

ZenithOptimedia forecasts online video to lead 4.4% growth in global adspend in 2015

According to ZenithOptimedia’s new Advertising Expenditure Forecasts, global adspend will grow 4.4% to reach US$544bn in 2015, and will accelerate to...

2015 is Not Year Zero

2015 is not year zero in advertising and marketing terms. We seem to be in an arms race to grab...

ZenithOptimedia launches new global media network

Blue 449 takes innovative, ‘Open Source’ approach to communications ZenithOptimedia has launched a new global media network to drive business growth...

ZenithOptimedia takes Zombies to Advertising Week Europe!

ZenithOptimedia will take to the stage at Advertising Week Europe joined by members of the cast from The Generation of Z:...

Newcast Beijing wins Huawei Device’s social media account

Newcast Beijing, the branded content and social arm of ZenithOptimedia has been appointed the social agency for Huawei Device Co., Ltd....

ZenithOptimedia appoints Joni Ngai as Performics China MD

Joni Ngai has joined Performics, the performance marketing specialist of ZenithOptimedia recently. In her new role, she has been tasked to...

A winter World Cup 2022 could add £12 million to UK TV ad market

A FIFA taskforce has proposed that the 2022 World Cup in Qatar should take place in November and December, instead of...

Brands set to drive consumer engagement through personalisation

Global trends report predicts brands using new technologies to enhance consumer experiences Brands will increasingly embrace new technologies to help...

Performics Named a Top 30 Global Digital Agency Network in RECMA’s The DARD

A new agency evaluation study published by RECMA revealed Performics as a Top 30 global digital agency network. Performics, ZenithOptimedia’s performance...

Press and content agency Relaxnews joins ZenithOptimedia

Publicis Groupe and Relaxnews today announced the start of exclusive negotiations in view of the acquisition of Relaxnews for a consideration of approximately...