Healthcare adspend growth held back by rising costs and downward pressure on prices
But tech-driven services and demographic change promise a brighter future Global advertising expenditure by healthcare brands will grow 3.6% this year...
read more
Internet advertising will exceed half of global adspend in 2021
Although as internet ad market matures, growth projected to slow from 17% to 9% a year Internet advertising will account for...
read more
Why brands must put human interactions at the heart of their business
As a Media Juror at this year’s Cannes Lions, I was fortunate enough to attend the world’s most influential festival of...
read more
Moving on from a decade of mobile
Turning “dumb” devices smart to linking offline and online ecosystems together, Katharine Hansford, Digital Transformation Director at Zenith, looks ahead to...
read more
Zenith Worldwide appoints Lee Moran as Global Client Lead
Today, Zenith Worldwide announced the appointment of Lee Moran, who joins the agency’s leadership team as Global Client Lead. Moran was...
read more
Consumers will spend 800 hours using mobile internet devices this year
People around the world will spend an average of 800 hours using the mobile internet this year – that’s equivalent to...
read more
Richard Kirk joins new Zenith UK management line up
Today, Richard Kirk joins Zenith UK as Managing Partner (Strategy & Data). Kirk, who arrives from Amazon, will work closely alongside...
read more
Identity management, transparency and personalisation – IAB Insights
Identity management, transparency and personalisation (originally published by IAB Europe) At the 13th annual IAB Interact – IAB Europe’s flagship digital...
read more
Ralph Lauren Named Zenith as Global Agency of Record
Ralph Lauren announced that it is refreshing its marketing partners in support of its Next Great Chapter strategy to deliver long-term...
read more
Booming internet ads power faster global adspend growth
Stronger-than-expected internet advertising will drive 4.7% growth in total global adspend in 2019, according to Zenith’s Advertising Expenditure Forecasts, published today....
read more
