In March 2012, 90.4 million people in the EU5 accessed Map sites via a computer, representing 49.6 percent of the internet audience. In comparison, 39.8 million smartphone users accessed maps via their device, representing 35 percent of the EU5 smartphone audience.
The UK was the top market in terms of Map access via smartphones at 40.2 percent.
Click here for the full article: Brits Are Most Likely to Use Maps on Smartphone.
