Optimedia Beijing has won 20th Century Fox’s media planning and buying business, joining an alumni of global ZenithOptimedia markets (US, Canada, Singapore, Australia, Russia and Italy) to work with this client.
As a leading movie distributor, 20th Century Fox has released some of the most successful movies in globally including Avatar, Titanic, Life of Pi, Ice Age, X-Men, Alien and Die Hard. In 2015 this trends is set to continue with big titles in the pipeline including the recently released Night at the Museum: Secret of the Tomb, a fantasy adventure-comedy drawing large audiences.
With the growing market in China, 20th Century Fox were looking for a professional media agency who they could help steer the journey for continued growth through the integration of communication channels, traditional and digital.
‘We liked Optimedia’s pitch proposal for Night at the Museum 3, and were impressed by their professional team members. We really look forward to partnering with Optimedia to really make a difference in the dynamic market. ‘Ms. Sunnie Shen, 20th Century Fox China Marketing Director said.
‘This is indeed an exciting partnership for our agency. 20th Century Fox represent the best in the entertainment industry with some of the most beloved movies in their portfolio as well as a very strong pipeline this year. They are a client who seeks innovation from their partners, so we look forward to delivering some great work. This engagement also allows us to have a deeper understanding into the movie industry and look for potential opportunities for our other clients to leverage this exciting medium’, Dale Liu, Optimedia Beijing Deputy Managing Director said.
