Optimedia Shanghai has won the traditional and digital media planning business for Yabao Pharmaceutical Group after a two-month pitch process.
Yabao is one of the TOP 50 Chinese traditional medicine manufactures in China with over 300 products on the markets. Prior to the pitch, they had no agency for media planning. However with strong ambitions to extend its awareness across top to lower tiered cities, they sort to appoint an international media agency to help deliver stronger marketing ROI in 2015. Ultimately, the focus of the brief was to increase penetration in key markets and expand potential markets.
‘We are impressed by Optimedia’s unique planning tools and rigorous and insights based approach to communications. We are looking forward to more data and strategy support through our partnership.’ Said Wanling Yu, Market Director of Yabao.
‘We are excited to be the first 4A partner of Yabao. Traditional Chinese Medicine is a fast growing market in China and we think we can help escalate the growth for Yabao through our LIVE ROI planning approach. We will seek to integrate data and insights with a tangible but innovative media approach to deliver strong results for this client’ said Evelyn Wong, Optimedia Shanghai Deputy General Manager.
