Optimedia Beijing has won the media planning and buying business for Beijing CP Egg Industry Co., Ltd. after a pitch process.
Beijing CP Egg Industry Co., Ltd. is part of the broaded CP Group, one of the largest Thai conglomerate in the China market. At the heart of the CP Egg brand is an intense focus on food safety, which is reflected in their hi-tech integrated production line. The full process from feed mill to packaging is designed to ensure fresh and healthy eggs are accessible to Chinese consumers across the country. Their various ranges also offer different nutritional value to different need of consumers.
CP Eggs called a pitch for a media agency partner to effective deliver their brand stories and product promise. Optimedia Beijing was awarded the business due to their innovative through the line marketing solution. MaCANN and Vizeum also took part.
‘We are impressed by Optimedia’s original ideas and the strong, collaborative team spirit. We are looking forward to our cooperation.’ Mr. Narong Chearavanont, CP Group’s Executive Vice Chairman said.
‘It is a great honor to partner with CP Group and join in the exciting growth period for this brand. They are a brand seeking to bring innovation and make new safety standard to this category, not only through their product offering but also through the way they communicate with consumers. ’ Dale Liu, Optimedia Beijing Deputy Managing Director said.
