Zenith Shanghai has won the assignment for traditional and digital media planning for Supor.
The Chinese cookware brand owned by French Group SEB, is experiencing strong growth in the domestic market with even stronger ambitions to expand further. They assigned Zenith Shanghai without a formal pitch process because of the strong service reputation as well as the thorough understanding of the business demonstrated by the agency.
‘We aim to be NO.1 in the industry providing healthy and pleasurable cooking experiences for our consumers. We have strong confidence entering into this partnership with Zenith and I think we can really make a difference together in this fiercely competitive category’ Li Huang, Supor Brand Director commented.
‘Supor’s unparalleled products, together with their innovative approach to marketing make then a great partner for us. We really look forward to contributing to the continued success of the brand, their future growth and dominance in the industry ’ Sandy Lai, Zenith Shanghai Managing Director said.
