Zenith Media China Wins C&A Media Account
Zenith Media has won C&A media planning and buying business from incumbent Carat. Download C&A is one of the leading fashion retail companies in Europe. The first C&A store was opened...
Read moreZenithOptimedia To Capitalise On Strong Growth & Potential In Korean Market
ZenithOptimedia, one of the largest global media communication service companies has opened a new stand alone office in Seoul. Download ZenithOptimedia Korea will be led by Jessica Lee who joins from...
Read morePerformics Becomes First Performance Marketing Agency Globally
Agency Aligns 14 Markets Globally, Performance-Based Marketing Solutions to Deliver Unparalleled Offerings. Appoints Andras Vigh Managing Director Worldwide Download Performics, the performance marketing agency unit of ZenithOptimedia, owned by Publicis Groupe,...
Read moreL’oréal USA Names Moxie Interactive Digital Agency Of Record For Media Planning And Buying
L’Oréal USA today announced that it has tapped Moxie Interactive to serve as the company’s digital agency of record. Download Moxie Interactive, based in Atlanta, GA., will be responsible for all...
Read moreZenithOptimedia India Wins Reckitt Benckiser Media Business
Reckitt Benckiser India successfully concluded its media pitch process and shifts its media planning and buying responsibilities to ZenithOptimedia. Announcing the results, Chairman & Managing Director, Mr. Chander Mohan Sethi, said...
Read moreSonic Appoints Zenith USA as its New Media Agency of Record
Sonic, franchisor of the nation’s largest chain of drive-in restaurants today announced the selection of Zenith Media as its new media agency. Download Zenith‘s responsibilities will include working with Sonic on...
Read moreOptimedia Shanghai Wins Daphne Group Media Account
In December 2010, Optimedia (Shanghai) beat its competitor MindShare (Shanghai) and won Daphne’s 50 million RMB media planning and buying business. Download Daphne is a leading ladies’ shoes brand in China,...
Read moreEquinox China Wins Media Markt Media Account
Equinox has won Media Markt’s media planning and buying business after a competitive pitch with other 4A media agencies. It is appointed to help this retailing giant to fight for a...
Read moreZenithOptimedia Adspend Forecast Update Dec 2010
Steady recovery in global ad expenditure to continue for at least three years. Download SUMMARY After the surprisingly strong 4.9% recovery this year, we predict annual growth of between 4.6% and...
Read moreWinning The Loyalty Of Chinese Consumers
ZenithOptimedia 2010 ROI Seminar Publishes Breakthrough Research Report. Download (Nov 2010, Shanghai) The 3rd annual ZenithOptimedia ROI Seminar, a significant event for the media industry, was held in Shanghai on November...
Read more
