ZenithOptimedia, one of the largest global media communication service companies has opened a new stand alone office in Seoul.
ZenithOptimedia Korea will be led by Jessica Lee who joins from Cheil where she was responsible for global media duties for Korea’s largest global advertiser Samsung.
Previously ZenithOptimedia partnered with Publicis Welcomm in Korea.
“As Korean clients are becoming highly sophisticated and demanding increased levels of resource and specialization the time is right to make a significant investment into a new pure play media agency structure. Korea’s proximity to China and the massive trading relationship and positive historical and political ties will only enhance the prospects for the Korean market”. Says Malcolm Hanlon Managing Partner for ZenithOptimedia Asia Pacific.
The new ZenithOptimedia office will be providing leading local and global multinational clients in Korea services such as communications planning, digital strategy and implementation, SEM and media buying.
“Korea is an extremely competitive market and clients are constantly looking for a clear business advantage from their marketing and media investments. ZenithOptimedia’s ROI positioning is a powerful edge in the Korean market I am extremely excited about the opportunity to develop this approach in Korea. We have a great team and a wonderful client base on which to build the business”. Say Jessica Lee, Director ZenithOptimedia Korea.
“The Asia Pacific region is a priority for ZenithOptimedia. Having a strong presence in Korea, the 4th largest market for media expenditure in Asia Pacific is a key part of our growth strategy” commented Philip Talbot CEO of ZenithOptimedia Asia Pacific.
