Zenith Media has won C&A media planning and buying business from incumbent Carat.
C&A is one of the leading fashion retail companies in Europe. The first C&A store was opened in 1861. Today, there are 21 stores in 7 provinces in China and market expansion will continue. C&A China vision is to be one of the top leading fashion retailers in China bringing the latest in global fashion retail to the upcoming urban middle class consumers. Under the roof of C&A there are 10 exclusive brands such as Clockhouse, Westbury and Your Sixth Sense.
The new appointment aims to promote C&A brand image and awareness in China. C&A has looked for a professional agency which shares the same characteristics. As a result, the rich experience on retail business, in-depth understanding of consumers and marketplace through proprietary tools make Zenith Media stand out.
Gary Sin, Managing Director of Zenith Media Shanghai says, “This client has a very specific goal and strong intention to win in this market. I’m happy that we share the same vision and I look forward to working closely with C&A to achieve its business success.”
Derek Kwok, Managing Director of Zenith Media China, regards to realize the client media ROI as the main consideration, “Media in China is becoming more expensive, and its stores are spread out in various provinces and cities in China. We need to crack so many markets effectively and efficiently to improve the brand’s communications, especially on the digital sphere.”
