Zenith has published the seventh edition of Global Intelligence, its quarterly magazine about the transformation of media and communications.
This edition leads with current outlook for the global ad market, taken from Zenith’s latest quarterly advertising forecasts, and tracks the evolution of the big digital platforms. It then provides essential information and advice for marketers seeking to understand the latest developments in advertising and communications, including:
We forecast global advertising expenditure to grow steadily out to 2020, maintaining the 4%-5% pace it has held at since 2011. In our...
Search is benefiting from the application of artificial intelligence techniques and integration with commerce, while social platforms are starting to compete directly with...
Greece was one of the ad markets that suffered the most after the 2008 financial crisis. Following its emergence from the bailout programme in...
A new concept in computer science – the digital twin – is being used to increase business effectiveness across industries. By applying it to...
Marketing imperatives Identify how your customers navigate between their devices Evaluate the experiences each retailer provides on different devices Understand each retailer’s CRM programme and personalisation...
As established financial services brands face new competition from fintech start-ups, they are focusing on crafting emotional brand stories tailored for different audiences, and...
Marketing imperatives Identify your customers’ different expectations on different social media channels, and shape your communications to fit Monitor conversations about your brand and respond to problems...
Brands need to evolve their content strategy to keep pace with the constant shifts in content sourcing, viewing and sharing habits. We have identified...
As programmatic trading has evolved, it has become less clear where revenues are flowing, what fees are being imposed and how auctions are being...
Retailers are making greater use of search than ever, using powerful shopping listings to drive sales directly, but also to focus on capturing...
The European Union’s General Data Protection Regulation (GDPR) has been in effect for a few months now, representing the most radical overhaul of...
