A new concept in computer science – the digital twin – is being used to increase business effectiveness across industries. By applying it to marketing we find it identifies potential opportunities for communicating...
Read moreGreece was one of the ad markets that suffered the most after the 2008 financial crisis. Following its emergence from the bailout programme in August 2018, signs are positive for the next...
Read moreThe European Union’s General Data Protection Regulation (GDPR) has been in effect for a few months now, representing the most radical overhaul of data regulation in a generation. We take a...
Read moreWe forecast global advertising expenditure to grow steadily out to 2020, maintaining the 4%-5% pace it has held at since 2011. In our latest Advertising Expenditure Forecasts report, published in September,...
Read moreZenith has published the seventh edition of Global Intelligence, its quarterly magazine about the transformation of media and communications. This edition leads with current outlook for the global ad market, taken...
Read moreData and tech advancements provide an opportunity for seamless integrations between brands and retailers. As a result of GDPR, most companies cleaned up their data, or at least have a better...
Read moreNo customer journey is the same, and this requires brands to rethink their organisations. Influencing a customer’s decision to buy your product is not as straight forward as it used to be....
Read moreWith Amazon continuing to put commercial pressure on brands to ‘sell-through’, marketers need to find other areas of growth and develop profitable relationships with retailers. The commerce landscape remains fragmented with large national retailers trying...
Read moreTo build a joint growth plan with a retailer, you need to evaluate their e-commerce experience in line with customer preference. Customers now expect a connected shopping experience. They want consistent information...
Read moreWithin each e-retailer environment there are many ways to improve your media investments, whether directly or through self-serve marketing solutions. With the launch of self-serve marketing solutions to manage your on-retailer inventory and promotion, such...
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