The Voice
From ‘simple skills’ to ‘seamless interaction’ Predictions for 2017 Voice is the next big step in computing, after the transition from desktop to smartphone. Developments in machine learning and natural-language processing...
Read moreShop as you view
From static content-shopping to live-stream retail Predictions for 2017 The ways in which we shop have changed dramatically, and many trend reports predicted that ‘shoppable content’ would take off in 2017....
Read moreArtificial Intelligence
From ‘basic applications’ to ‘dynamic applications’ Predictions for 2017 This has been a seminal year for artificial intelligence (AI), with much of the media hype – and consequent ‘replacement anxiety’ which...
Read moreExperience on demand
From token service to built-in ‘immediate’ service Predictions for 2017 The experience economy was the big headline in most 2017 trend reports. This refers to consumers’ growing appetite for experiences...
Read moreRethinking targeting
From Gen Z to perennial marketing Predictions for 2017 Targeting is crucial in identifying new sources of business growth. The twenty-something demographic is always in the spotlight as they represent the...
Read moreThe new consumer pro-activity
From dissatisfaction to social protest. Predictions for 2017 Another theme that dominated 2017 news was the rise of populism. We saw the nationalist and populist discourse starting in the UK’s Brexit...
Read moreNew kids on the blockchain
From ‘secure collaboration’ to ‘total trust and transparency’ Predictions for 2017 Trust has always been the central challenge of human collaboration at scale. As trust in governments and corporations decline, people...
Read moreThe post-truth world
From fake news to news clean-up. Predictions for 2017 The concept of post-truth has been in existence for decades, but there was a huge spike in fake and fabricated news in...
Read moreGlobal Intelligence 2018: The Year Ahead
Zenith has published a special edition of its data & insights publication, Global Intelligence, focused on eight key areas of focus for marketers over the coming year. Called 2018 The Year Ahead, builds on...
Read moreExperience on demand
From token service to built-in ‘immediate’ service Predictions for 2017 The experience economy was the big headline in most 2017 trend reports. This refers to consumers’ growing appetite for experiences...
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