We live in a complex natural world. However, this complexity often masks an underlying simplicity of scientific principles that makes sense of this world. By applying these rules, renowned scientist and broadcaster Professor Brian Cox has developed a highly engaging narrative that helps explain our life on earth. This has become the subject of acclaimed BBC series, The Human Universe.
In this seminar, Professor Cox will talk through some of the key scientific principles that help us unlock some of the mysteries around us. ZenithOptimedia’s Sean Healy will then explore this theme with Professor Cox to explain that while many still view advertising as a world of mysterious inspiration, it is actually underpinned by laws that are akin to scientific principles. Built on a complexity of behaviourial data, the new digital world is revealing clear patterns that enable us to develop new forms of creative engagement.
Just as the human world can be explained and advanced through science, so to can advertising with ‘The new science of creativity’.
Speakers:
Professor Brian Cox, Scientist, Author and Broadcaster
Sean Healy, Global Communications Planning Director, ZenithOptimedia
