ZenithOptimedia creates lead role to drive digital in Latin America
Philippe Seignol appointed Head of Digital and Managing Director, Performics in Latin America. Philippe Seignol has been promoted to the newly...
read moreChannel 4 and BSkyB disappointed as C5 rules out ad deal – Telegraph
Viacom, the new owner of Channel 5, has ruled out shutting down the station’s in-house advertising sales team in favour of...
read moreSamsung’s Vision for the Connected Home: Even the Walls Will Move – Mashable
Your future home will be responsive — the walls will move to create new floor plans when, for example, you’re hosting...
read moreZenithOptimedia hires Hari Krishnan as Managing Director, India
New Appointment Accelerates Group’s transformation agenda ZenithOptimedia Group today announced the appointment of Hari Krishnan as Managing Director, ZenithOptimedia India....
read moreViews for the top 100 YouTube channels have grown 80% in a year – theguardian.com
YouTube now attracts more than 1 billion viewers a month watching 6bn hours of video, with nearly 40% of it watched...
read moreTwitter expands advertising to 12 new EMEA markets – The Drum
Twitter has expanded its Ads markets to cover 12 new EMEA countries, including Bosnia & Herzegovina, Czech Republic, Switzerland, Ukraine and...
read more‘Don’t mistake YouTube for a broadcast channel if you want to monetise it successfully’ warn experts – The Drum
TV experts have advised brands and content providers that to effectively monetise YouTube they must recognise the platform is “not a...
read moreFacebook launches cross-device reporting to explain how people move between devices – The Drum
Facebook has this week unveiled cross-device reporting, which aims to help advertisers see how members of the public move across devices...
read moreMailOnline records best ever month for video – MediaTel
The MailOnline recorded its best ever month for video in July 2014 with more than 50 million video views across its...
read moreConsumers trust branded content as much as they trust editorial – The Drum
Branded content is trusted only two per cent less than editorial content, research from Vibrant Media has found, with the figures...
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