Philippe Seignol has been promoted to the newly created role of Head of Digital, ZenithOptimedia, Latin America, and has also been made Managing Director, Performics, Latin America.
Reporting to Sergio Lorca, CEO, ZenithOptimedia, Latin America, and working closely with Michael Kahn,
Global CEO, Performics, Philippe will oversee digital operations for the ZenithOptimedia group across the region. He has been tasked with driving growth in all areas of digital, building ZenithOptimedia and Performics’ digital capabilities, and leading digital acquisitions.
In his new combined role, Philippe will be based in Miami and will focus on combining network resources with local market expertise in order to further develop the group’s digital and performance marketing offering in the region. This is part of an ongoing programme, started by Alexis Thanasoulas, Regional Director and Managing Partner, ZenithOptimedia Latin America, who has been overseeing digital operations for the past two years and will now work closely with Philippe.
Philippe takes up the lead digital role in Latin America having been President, Performics France, where he led performance marketing for clients including LVMH, Bouygues Telecom, Voyages-SNCF, and Cdiscount. Philippe is a member of the Performics Worldwide Executive Committee, and has played a key role in building Performics’ talent and digital capabilities. Philippe’s career in media and advertising spans 30 years. He founded Aegis Media’s digital agency Isobar in France and in 2007 was appointed General Manager, Netbooster, before joining Performics in 2011.
Sergio Lorca, CEO, ZenithOptimedia, Latin America, said:
“Philippe is a leading figure in the world of digital communications and marketing and we are delighted that he is now leading our digital operations in Latin America. We are expanding aggressively in the region and are establishing a reputation for forward-thinking digital strategy.”
Philippe Seignol, Head of Digital, ZenithOptimedia, Latin America, and Managing Director, Performics, Latin America, said:
“I am hugely excited about the opportunity to develop ZenithOptimedia’s digital and performance marketing capabilities in Latin America. Alexis Thanasoulas has done an amazing job over the past two years and I am really looking forward to continuing his great work in collaboration with the market leaders in the region.”