Auto & Personal Care Brands Are Most Engaged on WeChat – L2
L2’s upcoming Intelligence Report: Social Platform Study 2014 finds that brands post on average three times a week on WeChat, and...
read moreWhy the Sports Market Must Play the Long Game – Advertising Age
This year’s FIFA World Cup Finals feels like an event that doesn’t happen often enough, which is perhaps why it generates...
read moreUSA Today Owner Gannett Splits Off Publishing From TV – Advertising Age
Gannett Co., the owner of USA Today, will split into two publicly traded companies, one focused on broadcasting and digital businesses...
read moreZenith Wins FX Networks Media Account
FX Networks has selected Publicis Groupe’s Zenith to handle Television and Digital media planning and buying across its multiple brands (FX,...
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Jon King is appointed Managing Director of Performics UK
ZenithOptimedia hires digital expert to lead its performance marketing agency ZenithOptimedia has hired a leading digital expert to head...
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China Search: It’s All About Mobile – L2
In this new video Maureen Mullen speaks about how the search landscape in China is different than in other countries. Google...
read moreTV-like ad buying continues to dominate for online video – MediaTel
Almost all online video advertisers are buying their ads in a TV-like way, Videology’s latest findings on the UK video advertising...
read moreDesktop Media Consumption Declines – L2
In 2013, live television viewing in the U.S. dipped to the lowest levels since 2009. Nielsen reported that Americans watched 133:49...
read moreFacebook Begins Reducing Number Of Ads: Boosts Price, Performance – MediaPost
LOS ANGELES — In a move that is reminiscent of AOL’s “Project Devil” initiative a couple of years ago, Facebook is...
read moreBSkyB secures £4.9bn for Sky Europe deal – Brand Republic News
BSkyB has secured a £4.9 billion deal to takeover Sky Italia and Sky Deutschland, to create Sky Europe. Sky will pay...
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