FX Networks has selected Publicis Groupe’s Zenith to handle Television and Digital media planning and buying across its multiple brands (FX, FXX, FXM and FXNOW).
FX Networks looked to Zenith to showcase its entertainment expertise, national and local buying clout, and digital prowess to build on the success they’ve had with their strong original series (45 Emmy nominations).
The account will be managed out of Zenith’s LA office; buying will be handled in LA and NY.
Tim Jones, Chairman and CEO, ZenithOptimedia – North America, said, “We are thrilled to be working with FX Networks and their incredible line up of award-winning shows and quality commercial programming.”
The partnership is effective immediately, though the first launch that Zenith will manage will be for American Horror Story: Freak Show in October.
Stephanie Gibbons, President of Marketing and On-Air, FX Networks added, “We’re excited and energized to be joining forces with Zenith, a trusted partner of 20th Century Fox Filmed Entertainment, as we evolve and position our business for continued success in a time of breathtaking change and opportunity.”
Zenith currently has a relationship with 20th Century Fox Filmed Entertainment, and has managed strategy, planning and buying for the account since 2007.
